Cricket Wellington Announces Partnership with Social Project

Cricket Wellington is pleased to announce a new two-year partnership with Social Project, who will become an Official Partner of Cricket Wellington.

As part of the partnership, Wellington Firebirds and Blaze players will have off-peak access to Social Project's premium Wellington CBD and Porirua facilities, supporting their training, recovery and overall wellbeing over the next two seasons.

Social Project is a modern fitness and wellness destination, bringing together training, recovery and wellbeing under one roof. With premium gym facilities, expert-led classes, and dedicated recovery spaces featuring saunas, ice baths and compression therapy, Social Project is redefining how people approach health and performance. Co-founded by a group of family and friends with more than 40 years of industry experience, Social Project is committed to helping people move, recover and perform at their best.

Cricket Wellington Head of Athletic Development Alex Johnson says the partnership will provide significant benefits for both organisations.

"As Head of Athletic Development at Cricket Wellington, I'm personally very excited about the new collaborative partnership with Social Project. I see this arrangement being mutually beneficial for both organisations and, importantly, the key stakeholders who will benefit most from it. Having Cricket Wellington representative players access high-quality gym and recovery facilities during off-peak hours adds immense value and innovation to their training approach, while having top-level cricketers inspire the hardworking Social Project members to achieve their own goals is of equal value."

The partnership reflects a shared commitment to health and high performance while creating meaningful connections between Cricket Wellington and the Social Project community. Over the next two years, the partnership will support the Wellington Firebirds and Wellington Blaze with access to world-class training and recovery facilities.

Article added: Friday 24 July 2026