Graduate profile: (What qualities/additional skills learners will achieve by taking this course?)
This course focuses on typography (styles of lettering), logos, photography and design techniques using Adobe Photoshop and Indesign to bring these ideas together in practice. Students create logos, posters, web designs and promotional materials (letterheads, business cards, tickets), which are relevant in creative industries and business/marketing. They will produce images related to a chosen theme, and develop understanding of the visual elements in photography, e.g. line, shape, colour, balance and contrast. They will also develop their skills in Photoshop to layout images, design logos, business cards, posters, web designs, packaging designs, magazine spreads, calendars and publication designs (magazines). Please note that homework is an essential part of Photography & Design as photos need to be taken at home. Also, it is very useful for students to have their own camera as resources are limited.
NOTE: There are both Design achievement standards and Photography achievement standards offered in this course. Achievement Standard 91460 is optional.
Possible Career/ Vocational Pathway(s): (What career pathways are related to this course?)
Photography and Design prepares students for any career that requires fine motor skills, presentation skills, an eye for aesthetics and creative thinking.
hotography related: Advertising Photographer, Fashion Photographer, Photojournalist, Food Photographer, Underwater Photographer, Wedding Photographer, Stock Photography and Director of Photography.
Design related careers: Advertising Director, Logo / Branding Designer, Advertisement Designer, Sign Writer, Magazine Layout Designer, Book / eBook Designer, Packaging Designer, Calendar / Stationary / Wallpaper Designer and Typographer.
Learning outcomes/Assessment links:
Design Standards
NCEA
Level | Standard
Number | Standard Descriptor | Credits | Assessment | Literacy | Numeracy | Vocational
Pathways |
|---|
| 3 | AS91445 02 | Design 3.2 - Use drawing to demonstrate understanding of conventions appropriate to design | 4 | Internal | No | No | CI |
| 3 | AS91450 02 | Design 3.3 - Systematically clarify ideas using drawing informed by established design practice | 4 | Internal | No | No | CI |
| 3 | AS91455 02 | Design 3.4 - Produce a systematic body of work that integrates conventions and regenerates ideas
within design practice | 14 | External | No | No | CI |
| 3 | AS91460 02
(Optional) | Visual Arts 3.5 -Produce a resolved work that demonstrates purposeful control of skills appropriate to
a visual arts cultural context | 4 | Internal | No | No | CI |
|
| Total Available Credits | 24 |
|
|
|
|
Photography Standards
NCEA
Level | Standard
Number | Standard Descriptor | Credits | Assessment | Literacy | Numeracy | Vocational
Pathways |
|---|
| 3 | AS91442 02 | Photography 3.1 Analyse methods and ideas from established photography practice | 4 | Internal | Yes L1Lit, R Lit | No | SI, CI |
| 3 | AS91447 02 | Photography 3.2 - Produce a systematic body of work that integrates conventions and regenerates ideas
within photography practice | 4 | Internal | No | No | CI |
| 3 | AS91452 02 | Photography 3.3 - systematically clarify ideas using drawing informed by established photography practice | 4 | Internal | No | No | CI |
| 3 | AS91457 02 | Photography 3.4 - Produce a systematic body of work that integrates conventions and regenerates ideas
within photography practice | 14 | External | No | No | CI |
| 3 | AS91460 02
(Optional) | Visual Arts 3.5 -Produce a resolved work that demonstrates purposeful control of skills appropriate to
a visual arts cultural context | 4 | Internal | No | No | CI |
|
| Total Available Credits | 24 |
|
|
|
|
Note: Courses are subject to change with the reveiw of courses at the end of each year. Course is endorsable. This is a University entrance approved course.
Progression: (What courses does this course lead to?)
Level 3 Photography and Design is a University approved course. Students wishing to pursue an Art/ Design related degree can do so at: Media Design School, Yoobee, AUT and many others. This course can also provide students with the skills needed for entrepreneurship and marketing.
Vocational/Industry links: (What vocational or industry learning experiences will be included in this course?)
Virtual Gallery Exhibition, NorthTec Workshops and visiting artists.
Contextualised contexts: (What local, cultural, real-life content is involved in this course?)
Students choose a personal topic for their Photography or Design work for the year. Past themes have included: Te ao Maori, motorbike riding, connections to Whanau, story behind names, visual pepeha, fishing and sports.
Teaching and Learning Approaches: (How will I learn in this course?)
This course is differentiated to suit each students' learning style. Students will spend their time in class working in Adobe programs on computers and in their visual diary. In class demonstrations will be provided to guide students as their ideas develop. Students work collaboratively in sharing circles, classic brainstorming and peer-evaluations with their classmates.
Resource requirements: (What resources will I need to have to learn in this course?)
Our department has a limited number of DSLR cameras for students to borrow. At school, Adobe programs are available for students to use both during class and interval/ lunchtime.
Course Outline
Term 1
02 February - 16 April 2021
(10/11 weeks) | Term 2
03 May - 09 July 2021
(10 weeks) | Term 3
26 July - 01 October 2021
(10 weeks) | Term 4
18 October - early November 2021
(4 weeks) |
|---|
| Conventions (8 weeks) AS91445 DESIGN
- Topic research
- Imagery, colour palette, typography
- Logos/branding (8 weeks)
AS91447 PHOTOGRAPHY
- Topic research / presentations
- Convention | Developing ideas (9 weeks)
AS91450 DESIGN
- Development of ideas based on artist models
(Posters)
AS91452 PHOTOGRAPHY
- Development of ideas based on artist models
| Panels : Extension Ideas (10 weeks) AS91455 DESIGN
- Third Board Ideas?
Website, Installation, etc.
AS91457 PHOTOGRAPHY
- Alternative methods (transfer, filters, painting)
| AS91455 / AS91457
- Folio boards complete (1-2 weeks) AS91450 / AS 901452
- Internal resubmissions (2 weeks)
|
KEY DATES: Week 2: Research / topic presentations
Week 8: Internal assessment due
| KEY DATES: Week 9: Internal assessment due
| KEY DATES: AS91455
Week 2: Panel 2 complete
Week 10: Derived Grade examination | KEY DATES: Week 2: Panel 3 complete
Week 3: Internal resubmissions
Week 3: NCEA External folio due |
Admin Login