MARKETING AND COMMUNICATIONS COORDINATOR
Joint Job Description
Sport Hawke's Bay 0.5 FTE
Central Districts Cricket Association 0.5 FTE
PURPOSE
This shared position is responsible for planning, coordinating, and delivering marketing and communications activities for Sport Hawke's Bay and Central Districts Cricket Association.
The role will enhance the visibility, engagement, and impact of both organisations through effective marketing campaigns, digital communications, brand management, content creation, and stakeholder engagement.
The position supports the strategic objectives of both organisations by promoting participation, health and wellbeing outcomes, cricket pathways, major events, programmes, competitions, and community initiatives. The role requires someone with effective time management who can work across multiple projects, manage competing priorities, and build strong relationships with a diverse range of stakeholders.This role’s responsibilities cover Sport Hawke's Bay’s Marketing and Communications Advisor position, and CD Cricket’s Marketing Operations Coordinator position working alongside CD Cricket’s Communications and Brand staff.
REPORTS TO
· Chief Executive, Central Districts Cricket Association
· Chief Executive, Sport Hawke's Bay
SPECIFIC DUTIES & RESPONSIBILITIES
Marketing and Campaign Delivery
- Coordinate and deliver marketing plans and campaigns for both Sport Hawke's Bay and CD Cricket.
- Lead the implementation of promotional activities including digital campaigns, events, programmes, competitions, sign-up drives, mailouts, posters, flyers, and community initiatives.
- Support operational teams to develop and implement marketing strategies that support participation, engagement, and organisational objectives.
- Develop and manage annual marketing calendars, ensuring campaigns, content, and promotional assets are delivered on time.
- Coordinate season launches and photoshoots, programme promotions, tournaments, coaching courses, community events, and domestic and international cricket match activities.
- Identify and implement marketing opportunities that enhance brand awareness and community engagement.
Communications and Content
- Assist with the implementation of Communications strategies for both organisations.
- Sport Hawke’s Bay: Develop engaging written, graphic, and digital content for websites, newsletters, EDMs, media releases, and social media channels.
- Sport Hawke’s Bay: Manage social media platforms and community engagement while staying current with emerging trends and best practice.
- Identify and tell compelling stories that showcase the impact, people, programmes, successes, and outcomes of both organisations.
- Support managers and staff with media opportunities, communications planning, internal Communications, and stakeholder messaging.
- Ensure websites remain current, accurate, visually appealing, and aligned with organisational branding.
- Coordinate photography and content collection opportunities across events and programmes where required.
Brand and Digital Management
- Act as a brand champion for both organisations.
- Ensure consistency across all marketing and communication channels.
- Liaise with designers, printers, agencies, and suppliers to produce high-quality marketing collateral and deliver on deadline.
- Manage digital assets and brand resources.
- Coordinate sponsor branding requirements and ensure obligations are met across promotional materials and events.
- Support CRM and database management activities where required.
Marketing Operations
- Assist with the planning, management, and monitoring of marketing budgets.
- Maintain campaign schedules, workflows, and reporting processes.
- Coordinate production timelines and asset approvals.
- Track campaign performance and provide recommendations for continuous improvement.
- Support the delivery of organisational priorities through effective project management and planning.
Merchandise and Commercial Activities (CD Cricket)
- Coordinate the CD Cricket merchandise programme and online store.
- Manage Shopify product listings, customer service, and online merchandise sales.
- Assist with merchandise stock management and reporting.
- Support commercial activations and sponsor recognition requirements.
Events and Match-Day Support
- Support the delivery of major events, programmes, activations, tournaments, and community engagement opportunities.
- CD Cricket: Assist with match-day operations for domestic and international cricket where required.
- Support Sport Hawke's Bay events and initiatives through communications, promotion, and event-related content.
KEY RELATIONSHIPS
The Marketing & Communications Coordinator will develop and maintain positive relationships with:
Internal
· Sport Hawke's Bay Staff
· Central Districts Cricket Staff
· Leadership Teams
· Programme and Events Staff
External
· Sport New Zealand
· New Zealand Cricket
· Regional Sports Organisations
· National Sports Organisations
· District Associations
· Media Partners
· Sponsors
· Councils
· Schools
· Designers, Printers and Suppliers
· IT Providers
· Community organisations and participants
GENERAL EXPECTATIONS
· Promote and uphold the values and reputation of both organisations.
· Foster a positive, collaborative, and inclusive workplace culture.
· Operate safely and comply with all health and safety obligations.
· Demonstrate initiative, professionalism, accountability, and sound judgement.
· Work flexibly, including occasional evenings and weekends, to support events and match-day requirements.
· Undertake any other reasonable duties consistent with the position.
SKILLS, EXPERIENCE & EDUCATION
Essential
· Exceptional written and verbal communication skills.
· Strong organisational and project management skills.
· Ability to manage multiple priorities and meet deadlines.
· Qualification in marketing, communications, public relations, digital media, or a related field.
· Experience creating content across digital and traditional channels.
· Experience managing social media platforms and audience engagement.
· Strong attention to detail and commitment to high-quality output.
· Ability to work independently and collaboratively across organisations.
· Proficiency with Microsoft Office applications.
· Experience using Canva and/or Adobe Creative Suite, including Photoshop and InDesign.
· Understanding of marketing principles, branding, and communications planning.
· Passion for sport, recreation, community wellbeing, and participation.
Desirable
· CRM or database management experience.
· Website content management experience.
· Photography, videography, or video editing skills.
· Experience working within sport, recreation, events, or community organisations.
· Knowledge of the New Zealand sport sector.
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