Waikato Rugby is excited to announce a new partnership with global sportswear brand New Balance and their Australasian elite teamwear partner, Belgravia Apparel, as the union’s official apparel partner.

New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world. The partnership will see New Balance supply on-field playing kit, training apparel, and off-field wear across Waikato Rugby’s teams, programmes, and pathways, including the Livingstone Waikato NPC team, Waitomo Waikato FPC team, and wider high-performance and community environments. Waikato Rugby supporters will also be able to purchase a new range of official Waikato Rugby New Balance supporter and lifestyle apparel, available at matches and through selected retail and online channels.

Waikato Rugby Chief Executive Dr. Amy Marfell says the partnership represents an important opportunity between two organisations committed to performance, pride, and community.

“We’re thrilled to be partnering with New Balance and Belgravia Apparel to introduce a new range of apparel to our teams and the wider Waikato rugby community. Apparel is such a visible part of our identity. It carries memories of past teams, big moments, and generations of supporters and as we celebrate 50 years of the NPC competition in 2026, it’s the perfect moment to reflect on the history, pride and stories that have shaped rugby in our region, while also looking confidently to the future. This partnership honours our legacy while bringing a fresh energy to the next chapter, and we’re genuinely excited to partner with a leading brand committed to working alongside us to celebrate the heritage of the NPC, Waikato Rugby and the pride that comes with wearing red, yellow and black.”

Belgravia Sports Apparel, will work closely with Waikato Rugby to deliver performance-focused apparel that reflects the union’s identity and connection to the Waikato community.

Regional General Manager, New Balance Australia and New Zealand, Dean Howard said:

“New Balance is proud to join Waikato Rugby We share the Club’s commitment to performance, innovation and community. Together with Belgravia Apparel, we’re excited to deliver world-class apparel for athletes and supporters alike."

Belgravia Apparel Chief Operating Officer, Brian Waldron said:

 “We are excited to partner with Waikato Rugby. We look forward to delivering an elite range of on-field apparel and unique merchandise for fans that celebrates the Union’s’ rich history."

Further details, including the unveiling of Waikato Rugby’s New Balance playing and training kits, will be announced in due course.

Article added: Friday 06 March 2026