The Values of Tui Tonga are: 

a. Faka’apa’apa: We encourage the practice of reciprocity and inclusivity through acknowledging and returning respect of ourselves, our resources and our environment, nurturing all people and places and accepting our differences; 

b. Loto tō: We are humble and open to learning so that we may foster belonging, identity and collective strength, not only through kinship but being related to all within the Waka Ama community; 

c. Tauhi vā: We nurture our sacred relationships in amongst people and our environment to support and promote the physical, mental, emotional and spiritual wellbeing of all our participants; and 

d. Mamahi’i me’a: We are loyal and passionate about perpetuating Waka Ama and we are accountable for our actions. We have respect for each other, our waka and our environment. We stand proud in our integrity and passion.