James Hurman

Founder, Previously Unavailable 


James started venture studio Previously Unavailable in 2014 following a career as a strategic planner in the advertising industry. In 2013 he was named the world’s #1 planning director, following many years as head of planning at Auckland ad agency Colenso BBDO. He has since led innovation and venture projects across fintech, energy, telecommunications, health, food, beverages, public sector, media, hospitality and professional services. James is also the author of The Case for Creativity, a book about the link between creativity and business success


He has worked all over the world with blue-chip companies including Coca Cola, Unilever, Vodafone, Heineken, Fonterra, Levi’s, and Burger King.