Pete Robson

Innovation Strategist Z Energy


With a background in innovation, product management and digital marketing, Pete is responsible for a portfolio of innovation opportunities at Z.

There his focus is the application of design-led thinking and lean practices, to build products that delight Z’s customers and excite his fellow employees.  Experienced across a range of industries, Pete has created and managed products for hundreds of thousands of Kiwis, including the world-first “Fastlane” – which uses digital magic to pay for your petrol using your numberplate. 


In his spare time Pete is an avid rugby fan, a keen skier; a Course Director of the NZ Marketing Association, and he even runs his own monthly curry club!