The Marlborough region has a wide range of leisure activities, from swimming with dolphins at both Kaikoura and in the Marlborough Sounds to watching whales in Kaikoura to various walks through forested areas and along the rugged coastline.

The relaxed lifestyle and the flourishing wine and gourmet food industry in Marlborough are enjoyed by both locals and visitors alike.

Marlborough has a diverse economy, emerging from a base of primary industry. While the wine industry appears to be the major player for the region people are often surprised to discover it is actually aquaculture that is the largest sector primarily Greenshell mussels, along with oysters, salmon, paua, and fresh water crayfish.

While not obvious to the regions visiters sheep and cattle farming is also a major contributor, including high country stations specialising in finest merino wools. Forestry is also a major industry with significant exporting both logs and timber to overseas markets.

Technology based industry and consultancy is increasing as more people shift to Marlborough for the environment and lifestyle.