Tawa Bowling Club has run a series of “Have A Go” days prior to the start of the season for many years to both promote the sport and stimulate interest in recruiting new members.
The major means of advertising these days is through a flyer letter box drop to households in the catchment area extending from Kenepuru Landing to Churton Park, undertaken by TBC volunteers. Recently, this flyer has been sponsored by Gee & Hickton of Porirua with a print run of about 6,500 copies.
The flyer is regarded as an Invitation and not Junk Mail. Delivery is targeted to all letterboxes except for those labelled “Personally Addressed Mail Only”.
There are about 8,500 properties in the areas shown and planned growth of a further 300+ properties in Churton Park. In 2023, Grenada North, Willowbank and the south eastern area of Churton Park were not covered due to the availability of flyers and deliverers.
Several other communication channels are used to compliment the flyers. Harcourts Tawa sponsor 3 roadside notice boards, placed at Linden, Redwood and the club. ZB community radio run ads voiced by Jason Pine. Laminated posters are available for placing in Community Centres, Libraries etc and notices are also place in the Neighbourly web site. Last but not least is recommendations from our existing members.